LUST – “You are not your own, you were bought with a price. Therefore honor God with your body.” Lust is an emotional force and desire after physical pleasure, usually referring to sexual pleasure. Lust is not wrong simply because it focuses upon physical desire, but because it denies the spiritual nature of life. Physical pleasure becomes God. How would self-control help focus us on God? – Help us to live life to feed our soul, not just our physical appetites, just as you did, Jesus, when you faced the cross.